Help us get the hashtag #Youneedtoknow reach more than one million people by August 16, 2017 and we will give € 10,000 to the most sustainable project. Share and spread the word!

#YouNeedToKnow is an initiative of United Nations to raise awareness on the 17 Global Sustainable Development Goals which have been set for 2030.

In September 2015, the main world leaders got together to define the new 2030 Agenda for Sustainable Development. Said Agenda embodies 17 Goals that will set the lines of work on a global level, aiming to promote a future that is full of hope for younger generations.

To raise awareness on the 17 work areas for Sustainable Development and to get people involved with these global goals, the #YouNeedToKnow campaign is launched.

We are visiting various Spanish airports in search of 1 million concerned passengers. We ask them to take a picture with the campaign's image and share it on the social networks with the hashtag #YouNeedToKnow.

  • Airport
    Palma de Mallorca
    13/07/2017 - 16/08/2017
  • Airport
    Madrid - Barajas
    13/07/2017 - 16/08/2017
  • Airport
    13/07/2017 - 16/08/2017

We have 14 years to reach the #globalgoals, #YouNeedToKnow.

What will happen when we reach the goal?

If we reach 1 million people with our hashtag #YouNeedToKnow, we will donate € 10,000 to the Sustainable Development project that match more objectives.

Participate by proposing the project that you believe should win.

Get to know the 17 Sustainable Development Goals included in the 2030 Agenda

The Sustainable Development Goals, or Global Goals, were adopted for the 2030 Sustainable Development Agenda by the 193 Member States of the UN General Assembly in September 2015.

Poverty is more than just a low income. Without access to food, clean drinking water or basic health and education facilities, one is living in poverty. The degree of poverty can vary, but extreme poverty is when a child or adult lives on the equivalent of $1,25 per day. This ultimately leads to malnutrition and hunger, which in turn produces poor health conditions, low productivity, energy, and mental development, which lowers the chances of getting jobs. To provide sustainable jobs for all, economic growth must be inclusive.

What the United Nations is doing: By 2030, the goal is to halve poverty and remove all extreme poverty, in various ways including increasing access to basic resources and promoting social protection.

Hunger and undernourishment affects one in nine people, or around 800 million individuals. Our soils, freshwater, oceans and forests are degraded because we do not looked after them well. Climate change is making it harder to sustain the available resources with disasters such as floods and droughts. The good news is that, if done right, agriculture forestry and fisheries can provide nutritious food for all as well as jobs.

What the United Nations is doing: By 2030 the goal is to end hunger and ensure access to sufficient food by all people all year around, ensure safe and nutritious food all year around and end all forms of malnutrition and address nutritional needs for adolescent girls, pregnant women and older persons.

Healthy lives and promoting well-being is essential for sustainable development. Already, there has been progress to increasing the life expectancy, and reducing common causes of child and maternal mortality such as HIV/AIDS, tuberculosis and malaria. For example, since 1990, there are 17 000 fewer children that die each day, and maternal mortality has halved.

What the United Nations is doing: By 2030 the United Nations works to achieve access to safe health care services and affordable medicines and vaccines for all, and to strengthen the capacity of all countries for early warning, risk reduction and management of health risks.

Education is important to improving people’s lives by increasing skills and empowering students to allow for equal opportunity in paying jobs. Although major progress has been made, about 57 million children worldwide are not attending school, and 60% of them are girls and women.

What the United Nations is doing: By 2030, the goal is to ensure that all girls and boys have access to affordable schooling from pre-primary through to tertiary education, to eliminate gender disparity, to increase the overall skillset globally and to increase the number of qualified teachers.

Gender equality is a human right and it is necessary for a peaceful and thriving world. Many girls and women are still being discriminated against and/or violated across the world, but there has been great progress. About two thirds of countries in developing regions have achieved gender parity in primary education, and across 46 countries, women now hold at least 30% of the seats in national parliament in at least one chamber. Providing women and girls with equal access to education, health care, decent work, as well as being included in the decision-making processes of politics and economies, will benefit societies and humanity at large.

What the United Nations is doing: By 2030, the goal is to end all forms of discrimination amongst women and girls and to provide equal and fair opportunity in leadership for women.

Clean, accessible water for all is the solution for a healthy living and is an achievable goal due to the supply of fresh water on the planet. Unfortunately, poor management, economics and infrastructure, causes problems from the available water, such as lacking in hygiene and sanitation which results in diseases or deaths for many across the globe.

What the United Nations is doing: By 2030, the goal is to ensure equal access to safe and affordable drinking water for all, good sanitation and hygiene for all with special attention to women and girls, and to improve water quality by reducing pollution.

We need energy everyday in our jobs, security, food production or in combating climate change, but since energy is a major contributor towards climate change, accounting for around 60% of total global greenhouse emissions, it is important to improve energy efficiency, while also ensuring that the 3 billion people who still don’t have access to modern energy, receive this.

What the United Nations is doing: By 2030, the goal is to ensure universal access to affordable and modern electricity, improve energy efficiency by double, and expand and upgrade technology for sustainable energy for all in developing countries.

A continued lack of job opportunities leaves around 200 million people unemployed globally, which is a significant increase since 2007, which stood at around 170 million unemployed. Sustainable economic growth requires societies to create decent work environments that stimulate the economy without harming the environment, such as having freedom, equality, security and dignity for all men, women and youth. It includes fair pay, safe conditions and social protections for workers and their families.

What the United Nations is doing: By 2030, the goals is to achieve full and productive employment, to ensure decent work for all women, men, the youth and persons with disabilities, to ensure equal pay for work of equal value, to reduce the number of youth without education or jobs.

To develop and empower communities in many countries in productivity and incomes, and improvements in health and education, we need investments in basic infrastructure from transport and irrigation to electrical power and communication technology, which remains scare in many developing countries. About 2.6 billion people don’t have access to full-time electricity and at least 1 billion don’t have access to phone services.

What the United Nations is doing: By 2030, the goal is to increase access to information and communication technology and provide affordable access to the internet in least developed countries.

There has been significant process in lifting people out of poverty. Income poverty has improved between countries, however inequality within countries has risen. There are more and more beliefs that economic growth alone is not enough to reduce poverty if it does not inclusive in sustainable development across economic, social and environmental pillars.

What the United Nations is doing: By 2030, the goals to empower, promote and protect social, economic, and political inclusion of all irrespective of age, race, sex, disabilities, ethnicity and other statuses.

About half of humanity lives in cities. These cities make up only 3% of the world’s land and yet, is responsible for 60-80% of energy consumption and 75% of carbon emissions. The challenge is to reduce pollution and poverty, while ensuring that cities are clean and safe and have access to basic services, efficient energy, safe and adequate housing, sustainable transportation and more.

What the United Nations is doing: By 2030, the goal is to ensure adequate, safe and affordable housing, upgrade slums, and increase the number of countries to better adapt to natural disasters and climate change and to provide access to safe, affordable and sustainable means of transport.

Sustainable consumption and production is about “doing more and better with less”. It’s about efficiency in resources such as food, water and energy. For example, every year there is 1.3 billion tonnes of food that goes wasted, while there are also 1 billion people globally that are unemployed.

What the United Nations is doing: By 2030, the goal is to achieve the sustainable management and efficient use of natural resources, substantially reduce waste through prevention, reduction, recycling and reuse, and half per capita global food waste.

Climate change is a global challenge and shows signs of its impact in areas such as rising water levels or higher-than-normal global temperatures. The poorest and most vulnerable are often effected the most. To address climate change urgently, over 190 countries adopted the Paris Agreement to achieve a universal agreement on climate, aiming to keep global warming temperatures down.

What the United Nations is doing: By 2030, the goal is to strengthen a country’s ability to react and adapt to sudden and unforeseen climate-related disasters, and educate and raise awareness on climate change mitigation, adaption and early warning.

Humanity depends on the world’s oceans to live. There are about 3 billion people - almost half the population – who rely on the ocean for incomes, food, or merely oxygen. Unfortunately, around 40% of the ocean’s are directly impacted by human activity, giving rise to problems such as pollution or depleted fisheries, which generate US$50 billion less per year than they could, which in turn impact some of the 200 million people who employed at marine fisheries.

What the United Nations is doing: By 2030, the goal is to end overfishing, illegal, unreported and unregulated fishing, as well as ban fisheries that contribute to this, as well as significantly prevent and reduce marine pollution of all kinds.

Forests are important for providing food security, shelter for animals, insects and plants, combating climate change, biodiversity and the protection of homes of indigenous people. Around 1.6 billion people depend on forests for their livelihoods, be it for plant-based medicine or agricultural needs. Every year there are 13 million hectares of forests that are lost due to human activities and climate change.

What the United Nations is doing: By 2030, the goal is to take urgent action to reduce the degradation of natural habitats, land and soil, stop desertification, halt the loss of biodiversity and protect and prevent the extinction of threatened species.

It is important for societies to ensure peaceful and inclusive environments, to enforce justice, and effective and accountable institutions. Every year, it costs developing countries US$ 1.26 trillion from bribery, theft, tax evasion and corruption, which mostly affect judiciary and police. There are also 28.5 million children (50%) that are leaving primary school due to conflict, or worse, being forced to flee their homes.

What the United Nations is doing: By 2030, the goal is to strengthen national institutions in developing countries to prevent violence and stop terrorism and crime, to ensure inclusive decision-making and equal access to justice for all and enforce non-discriminatory laws for sustainable development, and significantly decrease the number of deaths related to all forms of violence in the world.

A successful sustainable development agenda requires partnerships between governments, the private sector and civil society. These inclusive partnerships must be built with the same values, shared vision and goals to put people and the planet first.

What the United Nations is doing: By 2030, the goal is to enhance global partnership for sustainable development that mobilise and share knowledge, expertise, technology and financial resources, as well as promote the effective public, public-private, and civil society partnerships, building on the experience and resource strategies of partnerships.

Everyone can spread the word #YouNeedtoKnow

Propose your Project

Tell us what project deserves to win the prize of € 10.000 to aid in its development.

Among all the proposals received will be evaluated those that comply with more principles of Agenda 2030 for Global Sustainable Development. The chosen project will receive the prize amount to support its development.

Please mark with a check the objectives that the project meets:

Thank you for proposing your project and for helping us to spread #YouNeedToKnow, an initiative of the Perception Change Project United Nations Office at Geneva's, with the support of Dufry.

It all starts with you. What can you do to raise awareness about the #globalgoals? #YouNeedToKnow

Bike, walk or take public transport. Save the car trips for when you’ve got a big group.

Use a refillable water bottle and coffee cup. Cut down on waste and maybe even save money at the coffee shop.

Support local conservation projects, whether it’s a planting trees that provide habitats for birds and small animals, or cleaning up wetlands.

Take education outside the school and keep it fun. Travelling, taking kids on day trips to a planetarium or to museums are fun and educational.

Gender equality starts at home.

Encourage children to make friends with the kids that have differences.


They have already participated by sharing their picture for Global Sustainable Development.